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Bipartisan deal floated on college athletes’ name, image and likeness legislation – Mountain Media, LLC

Mountain Media, LLC by Mountain Media, LLC
June 1, 2026
in National
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WASHINGTON — A pair of U.S. senators reached a bipartisan agreement on a sweeping bill aimed at tackling many of the biggest issues surrounding how to compensate players in college sports.

GOP Sen. Ted Cruz of Texas and Democratic Sen. Maria Cantwell of Washington state — the top members of the Senate committee with jurisdiction over the matter — unveiled legislation this week that aims to “restore order in college athletics.”

Meanwhile, a separate bill to set a national framework for college athletes’ compensation remains stalled in the House after being yanked from the voting schedule earlier in May following unanimous opposition from the Congressional Black Caucus.

The major voting bloc rallied behind the NAACP’s call to push back against GOP-led redistricting efforts in Southern states via college sports, including a boycott of public universities by athletes and supporters.

The senators’ proposal marks the latest congressional push to overhaul the college sports world, which continues to grapple with the fallout from the NCAA’s 2021 guidelines that allowed student-athletes to profit from their name, image and likeness, or NIL.

Colleges, businesses and marketers are also wrestling with a patchwork of state NIL laws, gender inequity in NIL deals and the NCAA’s controversial transfer portal, among other issues.

A federal judge in 2025 also approved the terms of a nearly $2.8 billion antitrust settlement that paved the way for schools to directly pay athletes.

Cruz, who chairs the Senate Commerce, Science and Transportation Committee, said “student athletes can profit from their name, image, and likeness, but college sports still needs real rules, competitive balance, rivalries, and a true connection to education,” in a statement.

The Texas Republican added that the bill — set to be formally introduced the week of June 1, when Congress is back in session — “protects athletes and fans and keeps college sports from becoming a two-conference minor league.”

Cantwell, ranking member of the panel, said the legislation “puts new tools and new rules on the table to rein in runaway costs while still preserving NIL, revenue sharing,” as well as women’s sports and the Olympics.

GOP Sen. Eric Schmitt of Missouri and Democratic Sen. Chris Coons of Delaware both played a part in the legislation and are co-sponsoring the forthcoming bill.

Aspects of the bill

The legislation would create a national NIL standard that preempts the patchwork of state laws, provides certain antitrust protections to the NCAA and college sports conferences and establishes a five-year eligibility timeline for athletes, among other major changes.

The legislation would also prevent football coaches from leaving mid-season to coach another program, per a section-by-section summary of the bill.

Under the bill, athletes would also be guaranteed one transfer without losing eligibility.

The bill also establishes “a targeted antitrust exemption allowing schools and conferences to voluntarily form a covered entity to pool and sell certain college sports media rights.”

Employment status issue

Though the House’s bill seeks to bar college athletes from being recognized as employees, the senators’ proposal is notably neutral as to how the athletes would be classified.

GOP Reps. Tim Walberg of Michigan and Brett Guthrie of Kentucky took aim at the bill’s neutral stance, saying in a statement that “any lasting framework must confront the central issue that continues to cast uncertainty over the future of college sports: whether student-athletes will ultimately be treated as employees.”

Walberg and Guthrie are the respective chairs of the House Education and Workforce and Energy and Commerce committees, which share jurisdiction over the matter.

“Congress cannot deliver real stability, consistency, or certainty to schools, conferences, and student-athletes while leaving that question unresolved,” the chairs said. “Without addressing employment, smaller universities along with women’s and Olympic programs may face massive financial burdens and be forced to cut programs and scholarships across their athletic departments.”

Trump admin ‘reviewing’

President Donald Trump’s administration has also sought to impose solutions at the federal level for the toughest issues facing the college sports world, including through a sweeping executive order signed by Trump in April.

Part of the order also urged Congress to “expeditiously pass legislation that satisfactorily addresses these issues.”

A White House official, speaking on background, told States Newsroom the White House is “reviewing” the senators’ legislation and “soliciting input from important stakeholders.”

“We appreciate Congress’ efforts to move forward on this important issue to save college sports,” the official added.

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