Northern Hospital of Surry County, a 133-bed, nationally recognized hospital in Mount Airy, NC, has changed its name to Northern Regional Hospital, effective October 1, 2019. The new name more accurately reflects the comprehensive breadth, depth, and scope of the hospital’s high-quality clinical capabilities as well as its significantly expanded footprint that now includes attracting patients and employees from the Northwest Piedmont area and neighboring counties in Southwest Virginia.
“As we have steadily enhanced the quality and scope of our patient-care programs and services, we have seen a significant increase in patients from across a larger geographic region – including nearby counties and bordering states,” said Chris A. Lumsden, President and Chief Executive Officer of Northern Regional Hospital, in announcing the name change during an unveiling celebration held yesterday at the hospital’s main campus. “We are privileged to provide patients from Mount Airy, Surry County, and throughout the region access to state-of-the-art care that is delivered skillfully and compassionately by a dedicated team of physicians, nurses, and allied-health professionals.”
As one of the largest employers in the region with over 900 caregivers, Northern Regional Hospital’s influence has expanded as it continues to be recognized for the quality and safety of its care by independent oversight agencies and peer organizations. Earlier this year, the hospital earned the federal government’s Centers for Medicare and Medicaid (CMS) Four Star Designation – making it the only hospital in the region to earn four out of a possible five-star rating. In addition, the hospital was named among the “Top 100 Great Community Hospitals” in 2019 by Becker’s Healthcare – making it one of only three hospitals in North Carolina to earn this national designation. And the hospital is ranked in the Top 10% in the Nation for patient safety and medical excellence by CareChex.
“Choose Well. Choose Northern”
In addition to Northern Regional Hospital, a number of outpatient clinics and services — including ten primary and specialty satellite clinics (Cardiology, Family Medicine, Gastroenterology, General Surgery, Obstetrics & Gynecology, Orthopedics, Pain Management, Pediatrics, and Urology), Cardiac and Pulmonary Rehabilitation, a Pharmacy, and Northern Wellness & Fitness Center — comprise the entire Northern family of healthcare facilities. As part of the rebranding campaign, all of these related facilities will fall under the umbrella name of Northern Health; and each will carry a tagline — “Choose Well. Choose Northern” – to reinforce and support the wisdom of patients in choosing a Northern Health facility for their health and wellness.
“Our comprehensive rebranding campaign has been received very positively by our physicians and employees, and we are confident that our patients and other members of the community will enthusiastically embrace our more accurate identity, as well,” said Ashly Lancaster, Director of Marketing for Northern Regional Hospital. “We are excited about the next-generation look and feel of our new signage, logos, and tagline – all of which will be introduced into the community over the next several weeks and months.”
