Primland, a 12,000-acre retreat nestled in the heart of Virginia’s Blue Ridge Mountains, announces Sabrina Antoine as spa director. A respected leader in the wellness arena, she brings over 13 years of hands-on experience to her role at the Spa at Primland.
Sabrina Antoine said, “I am thrilled to join the team at Primland as the property is one of the premier travel destinations in the world. I look forward to working with the resort to grow and develop spa and wellness offerings for guests and to continuing to provide an extraordinary guest experience.”
The daughter of a hotelier, Antoine was born in Paris, France and raised on the island of Aruba, where she has fond memories of growing up in hotels, running through the halls, and even attending morning stand-up meetings at a young age. Her diverse background and hotel pedigree allow her to bring a mix of culture and consistency to her profession, while offering a fresh approach to the spa and wellness world.
She most recently served as the spa director for B Resort & Spa, a Disney property in Orlando Fla. Throughout her more than decade-long career, she has received numerous awards and accolades including a nomination for Spa Director of the Year for her work at Marriott International’s properties as well as receiving Forbes Five Star Spa recognition at many of the spas where she has worked during her over decade-long career.
She earned her BA in Business Marketing & Advertising from the Academy of Art University and received cosmetologist training from the Paul Mitchell School, and looks forward to bringing her experience to Primland in her new role.
The Spa at Primland provides visitors with a tranquil environment for complete and total rejuvenation. Native American healing rituals, European spa techniques, organic products and essential oils are used in tandem to give guests the most relaxing and revitalizing experience possible. Treatments such as massages, facials, yoga and meditation come together to offer a specialized, personal experience for men, women, couples, teens, and children. For more information or to arrange a treatment, please call (866)960-7746 or send us a request at spa@primland.com.