Visitor spending in Patrick County reached more than $33 million in 2025, a 10.4% increase over the previous year, according to the Virginia Tourism Corporation.
Visitors spent $33,084,051 in Patrick County last year, supporting 143 jobs and generating $1,863,171 in local tax revenue.
James Houchins, director of economic development and tourism for Patrick County, said the increase in tourism spending reflects the county’s lodging options and outdoor attractions.
“We are excited to see the increase in visitation and spending in Patrick County and the Commonwealth as a whole,” Houchins said. “Primland, the Oaks RV Resort, and the various Airbnbs that are scattered all throughout the county are allowing our tourists to stay longer and spend more money. Our outdoor amenities and the natural beauty that we have here in the Blue Ridge Mountains make us a destination worth seeing and being a part of.”
The county’s tourism growth came as Virginia also recorded a fourth consecutive year of increased visitor spending. Tourism generated a record $36.2 billion in visitor spending statewide in 2025, an increase of $1.1 billion, or 3.1%, over 2024.
Virginia welcomed a record 46.6 million domestic and international overnight visitors in 2025, an increase of nearly 1 million from the previous year.
Visitors spent an average of $99 million per day in Virginia, up from $96 million in 2024, with dining, recreation and other experience-based spending contributing to the increase.
Tourism directly generated more than $2.6 billion in state and local tax revenue statewide. The industry directly supported nearly 232,000 jobs and generated $10.6 billion in wages and salaries for Virginians.
Leisure travel remained the primary driver of Virginia’s tourism growth, accounting for 90% of overnight visitation.
Rita McClenny, president and CEO of the Virginia Tourism Corporation, said the statewide growth demonstrates continued strength in the tourism industry.
“For the fourth year in a row, we’re celebrating another record, and that kind of sustained growth speaks to the strength and resilience of Virginia’s tourism industry,” McClenny said. “From coast to cliff, visitors are discovering everything Virginia has to offer, and our tourism partners are delivering the experiences that keep them coming back. Around the clock and across the Commonwealth, our visitor economy never stops. With our hotel performance already outpacing the nation in 2026, we’re building on this momentum and looking forward to another strong year for Virginia tourism.”
