Virginia is for lovers – and a big LOVE sign

The Virginia Tourism Corporation will build an oversized LOVE artwork at the Reynolds Homestead this spring as part of a state and local partnership to promote tourism.
The artwork, which will be 16 feet long and more than six feet high, is part of the Virginia is for Lovers campaign and is designed to promote family-friendly vacation experiences in Virginia.
An announcement will be made when the LOVE work is completed, and then visitors can come see the artwork while it will be on display at the Homestead for one year.
Visitors are encouraged to take a picture in front of the artwork and share it on Facebook at www.Facebook.com/VirginiaisforLovers or on Instagram and Twitter, using the special hashtag #LOVEVA.
The Reynolds Homestead, a state and national historic landmark, is the site of the former Rock Spring Plantation, the boyhood home of R.J. Reynolds (Reynolds Tobacco) and Abram David Reynolds (Reynolds Metals). Its beautiful setting against the Blue Ridge Mountains and the historic significance of the site itself make it a perfect venue for the VTC’s LOVE work project.
“Our iconic Virginia is for Lovers brand is about love—pure and simple, and has been for more than 45 years,” said Rita McClenny, president and CEO of the Virginia Tourism Corporation. “We are excited to share the LOVE at locations throughout the Commonwealth where so many people can enjoy being a part of it. It reminds us that Virginia is an ideal destination for families looking to completely connect on a Virginia vacation.”
“We are so excited to receive the grant to produce our own LOVE work,” said Homestead Senior Program Manager Lisa Martin. “It will reflect the history and significance of the Reynolds Homestead to not only Patrick County, but also the state of Virginia.”

Lisa Martin poses with the LOVE work from Lynchburg, which is designed to reflect the city’s commitment to its outdoor resources.
Lisa Martin poses with the LOVE work from Lynchburg, which is designed to reflect the city’s commitment to its outdoor resources.
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